This job listing has expired.

Head of Commercial Planning and Channel Activation

Guinness Ghana Breweries Limited (GGBL)   |  Greater Accra Region


Sales / Marketing / Bus. Dev.

Preferred Years of Experience

7 - 10 years

Available Slots


Application Deadline

May 22, 2018

Job Description

Guinness Ghana Breweries is a Leading Brewer and Marketer of Premium Alcoholic and Malt Drinks in Ghana. It has the vision of being the Ghana’s most celebrated business

Diageo Plc owns 80.39% Investment in Guinness Ghana Breweries Ltd and continues to invest heavily in capex, which is critical to the journey to No 1. Diageo Plc is quoted in the US and London Stock Exchanges while Guinness Ghana Breweries Ltd (the subsidiary) is quoted in the Ghana Stock Exchange. A key contributor to the success of the GGBL strategic plan is an effective Channel and Commercial planning team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs

We seek the services of a Head of Commercial Planning and Channel Activation


Job Title: Head of Commercial Planning and Channel Activation


Job Location: Accra, Greater Accra


Job Summary

  • To lead, motivate & develop a team in Channel Category management and Commercial Planning and activation to play a key role in enabling GGBL to accelerate its channel & commercial agenda, delivering significant financial benefit


Job Description

  • JUBP: Owns & leads the development of the JUBP by brand, channel & customer
  • Activity Planning & Commercial calendar: Leads the development of the commercial channel and customer plans (including investment)
  • Sales & Category Growth Drivers: Leads the definition and implementation of the relevant Sales & category/portfolio growth drivers to leverage specific category platforms and developing the activities to enable the broader sales team to execute against them
  • Sales Cycle Briefings: Leads the development, compilation and cascading of the cycle briefs 
  • Measure: Drives consistency of sales execution KPI’s with those tracked within the Global Scorecard. Ensures KPI’s are reviewed during, and at the end of each sales planning cycle
  • Insight: Proactively maintains a set of reports which is regularly used to query Sales Managers on achievement of agreed objectives and targets
  • Inspire: Has a deep understanding of the Structured Selling process and coaches Sales Managers on ‘coaching’ to build great sales capabilities amongst the sales teams


Qualifications and Requirements

  • Graduate caliber with at least 7-10years experience of marketing / commercial / Sales environments
  • A proven track record in marketing / commercial / sales functions
  • At least 3 years within a retail / FMCG business with an experience in a Leadership position
  • Strong People management experience
  • Computer literate (Microsoft office, Automation selling)
  • Able to identify and articulate customer/market/ competitor information to report on & input to future Trade Strategy
  • Prioritizes and targets brand and commercial activities using clear segmentation
  • Engages with senior contacts to gain long term support to our mutual benefit
  • Is highly skilled in fostering commitment and resolving conflict. Is able to handle tough situations through advanced negotiation skills and effective, collaborative cross- functional team working
Back to search results